The most luxurious brand in the world
The Birth of LVMH
Luxurious international conglomerate LVMH comprises of 60 brands including Moet & Louis Vuitton. The company’s chairman and CEO is Bernard Arnault, born 5 March 1949. Arnault is a French business magnate and art collector who’s estimated wealth is said to be at $37bn. After graduating in engineering in 1971 he joined his father’s civil engineering company Ferret-Savinel. Through well timed liquidation & acquisition Arnault swooped from construction to luxury goods and in under a decade he became the first shareholder of LVMH which is now the world leader in luxury brands
LVMH is a French multinational luxury goods conglomerate some of who’s subsidiaries are;
Wines and spirits – Cahteau Yquem, Hennessy, Moet, Belvedere, Krug & Dom Perignon.
Fashion – Christian Dior, Louis Vuitton, Berluti, Fendi, Givenchy, Donna Karan & Marc Jacobs.
Other brands – Nude, Fresh, Guerlain, Fred, Hublot, TAG Heuer, Zenith & Bvlgari.
Culture & Performance
LVMH was formed by the merger of fashion house Louis Vuitton and Moet Hennessey in 1987. The company operates in over 70 countries and employs 125,000 people. There are 3,860 stores worldwide and the reach in Asia especially is growing significant pace. There is a historic energy that flows through the company and its long standing past will contribute to its vivacious future. They utilise the benefits of the digital era and have found a way to ensure their legendary craft appeals to generations to come. Their support for iconic and popular events has helped them to continually develop contemporary branding concepts. Personally, I find the choice of celebrity endorsements sublime. The company share price has been steadily rising for nearly ten years, and this dividend paying stock shows no signs of slowing down. LVMH truly epitomises what a luxury brand should be.
Their Christian Dior celebrity choices are of the highest quality in entertainment.