Tag Archives: Ugliest

The Ugliest clothes

Gorilla’s and guns are a terrible idea to use as branding art for clothes aimed towards a black demographic. The gun is definitely more acceptable than the Gorilla because the Gorilla has racial connotations.  H&M produced a t-shirt a few years ago with a monkey on it, and used a black child to model it which caused an uproar throughout society. In a completely race blind society this would have been of no significance, but in these strange times, that was deemed to be insensitive and racist. This is how the black entertainment world has got you fucked up. Now we have a talented and prominent black UK grime artist, JHus, who consistently raps about killing other black people, now selling T-shirts to a working class demographic for £200 a piece with Gorillas on them. The Twighlight zone has come to us in its brightest form, sporting Nike air Jordans and eating fried chicken, this is nuts! I admire the diversification of a business but the thought process that goes in to selecting the  design & price point for these clothes is beyond warped. In these situations it’s important to see what the market does, because the market determines what becomes relevant or not, but I cannot see how continuing on a path like this can make you a fashion success.

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